Blog: Indian brand strategy

Blogger: Dr Vikram Venkateswaran
Online reviews have become a part of our life. From movies to restaurants and clothes to vacations, all of us depend on these reviews left by who we think are good samaritans. But did you know that most online reviews today are fake? One caveat before you read on, I am not sure of the […]... Read more
clicks 256 View   Vote 0 Like   12:35pm 4 Oct 2013
Blogger: Dr Vikram Venkateswaran
I may get some flak for this but could not do without putting up this short post on the Shri Narendra Modi. Shri Narendra Modi or NaMo for those on social media is a big brand himself. But has anyone wondered which brands does he prefer? I never thought of this till i read the […]... Read more
clicks 169 View   Vote 0 Like   1:32pm 23 Sep 2013
Blogger: Dr Vikram Venkateswaran
Micromax and Karbonn had never had it so good. Built on Android platforms and using China as a manufacturing base, both these companies have grown exponentially in the last few years. Micromax today is the second player in the smart phones market with almost 22 % market share. They have recently shipped 2 million phones […]... Read more
clicks 205 View   Vote 0 Like   5:07pm 17 Sep 2013
Blogger: Dr Vikram Venkateswaran
Recently Forbes came out with a list of top international companies based on innovation. While I was expecting some usual names, I was shocked to see BHEL listed in the top 10, they were actually ranked 9th. Please don’t misunderstand me. I love the power sector. It is the sector I am most knowledgeable about […]... Read more
clicks 164 View   Vote 0 Like   10:40am 9 Sep 2013
Blogger: Dr Vikram Venkateswaran
Have you ever thought about new paradigms in branding ? Sponsor a soccer club? place your product in a movie ? paste your message on a sky scraper ? All of them represent the been there done that category, but last week Google took co-branding to a new level. Google has the habit of naming […]... Read more
clicks 178 View   Vote 0 Like   1:02pm 4 Sep 2013
Blogger: Dr Vikram Venkateswaran
I read this brilliant article in the harvard business review on customer experience. The article triggered a thought in my mind. As I was delving on that thought, an incident occurred that fortified it. I lost a side beading for my Hyundai i10. It is a black colored strip and I think it is more […]... Read more
clicks 158 View   Vote 0 Like   1:23pm 28 Aug 2013
Blogger: Dr Vikram Venkateswaran
Some years ago, Airtel symbolized the new India. They were young and resilient. I still remember a guest lecture while at B school at IMT Ghaziabad when a group CEO of Airtel spoke at length about how they had outsourced the management networks and the towers so that Airtel could concentrate on customers. I felt […]... Read more
clicks 188 View   Vote 0 Like   9:22pm 22 Aug 2013
Blogger: Dr Vikram Venkateswaran
Interbrand recently announced the top 30 desi brands of 2013. The criteria are three fold. 1) The financial projections of the economic profit of the brand over the next five years. This is essentially profit after tax minus the cost of deploying the capital. 2) The role of the brand in influencing a purchase decision. […]... Read more
clicks 159 View   Vote 0 Like   4:59pm 14 Aug 2013
Blogger: Dr Vikram Venkateswaran
Well there is always a first time and this is my first book review and here it goes. A few months ago I got this copy of ‘Billionaire boy Mark Zuckerberg in his own words‘ edited by George Beahm. On first look I was a tad bit disappointed. I expected a book like ‘Accidental Billionaires‘ […]... Read more
clicks 177 View   Vote 0 Like   4:59pm 12 Aug 2013
Blogger: Dr Vikram Venkateswaran
I never thought such a day would come. A day when I would feel proud of the Ambassador car from the Hindustan Motors (HM). For many years, the Ambassador epitomized all that was wrong with India – Unreliable, poor in quality, backed by very poor service, difficult to drive and hardly any thought going into […]... Read more
clicks 183 View   Vote 0 Like   2:11pm 4 Aug 2013
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