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Blog: Indian Ad Guru

Blogger: Shah Nawaz
Star India has launched it's new T.V. Channel "Life OK" on 18th November, with famous Bollywood actress Madhuri Dixit Nene being the 'Sutradhaar'.  The Channel is basedonthe philosophyof "LifeisOK",whichis the intention that'Life is Ok' and advertising breaks are kept shorter.StarIndiaCEOUdayShankar stated that "Viewers wanted better value for their time, hence the stories on Life OK will be told seven days a week and will feature three stories every hour. People often said that they did not understand why we were doing a certain story and therefore Madhuri Dixit will be the 'sutradhar' to explain the concept of the story."Star India has shown a... Read more
clicks 497 View   Vote 0 Like   1:19pm 19 Dec 2011
Blogger: Shah Nawaz
Star India has launched it's new T.V. Channel "Life OK" on 18th November, with famous Bollywood actress Madhuri Dixit Nene being the 'Sutradhaar'.  The Channel is basedonthe philosophyof "LifeisOK",whichis the intention that'Life is Ok' and advertising breaks are kept shorter.StarIndiaCEOUdayShankar stated that "Viewers wanted better value for their time, hence the stories on Life OK will be told seven days a week and will feature three stories every hour. People often said that they did not understand why we were doing a certain story and therefore Madhuri Dixit will be the 'sutradhar' to explain the concept of the story."Star India has shown a life cycle ... Read more
clicks 194 View   Vote 0 Like   1:19pm 19 Dec 2011
Blogger: Shah Nawaz
The word advertising is a Latin word which means “to turn attention of people to a specific thing.” According to Oxford Dictionary the word ‘to advertise’ means ‘to make generally or publicly known’, describe publicly with a view to increasing sales.... Read more
clicks 316 View   Vote 0 Like   5:33am 18 Dec 2011
Blogger: Shah Nawaz
Vodafone India has launched a new series of TVC with famous actor Irfan Khan, to entice the desi customers,  company has shown it's trust on their Brand Ambassador Irfan again. The theme of this new ad is based on the mentality of India's food lovers, who have become bored with the typical home made food.Irfan conveys the message of "Voice based services 123" with his unique style of acting. This is the second tvc of the series & the whole series has been designed by Ad Agency "Ogilvy & Mather" & Directed by Bob.Tag line: Jaaniye mobile kya kya kar sakta haiDirector: BobProducer: VikramCreative Team: Rajiv Rao (National Creative Director)Creative ... Read more
clicks 450 View   Vote 0 Like   6:00pm 14 Dec 2011
Blogger: Shah Nawaz
Vodafone India has launched his new series of TVC with famous actor Irfan Khan, due to intention to entice the desi customers,  company shown it's trust on his Brand Ambassador Irfan again. The theme of the new ad of this series is based on the mentality of India's food lovers, who has bored from typical home made food.Irfan conveys the message of "Voice based services 123" with his unique style of acting.This ad has been design by Ad Agency Ogilvy & Mather & Directed by Bob.Tag line: Jaaniye mobile kya kya kar sakta haiDirector: BobProducer: VikramCreative Team: Rajiv Rao (National Creative Director)Creative Directors: Kiran Anthony, Shahrukh Irani, Pradyumna ChauhanProd... Read more
clicks 236 View   Vote 0 Like   5:00pm 14 Dec 2011
clicks 383 View   Vote 0 Like   12:00am 1 Jan 1970
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